Can Perceived Ease of Use Improve M-Commerce Adoption?

نویسندگان

چکیده

In India, e-commerce sector is rising at an enormous pace, but even larger share in the hands of offline retailers till now. A unique type consumer behaviour has been seen because simple accessibility internet, where customer searches for products and its information on internet then buys them offline. With this researcher here analysing mediating effect perceived ease use adoption M-commerce services with usage advance mobile network generations. Data were collected from 616 respondents by making stratas such a way that different telecom users who are doing online transactions taken. analysed using Structural Equation Modeling technique it was examined mediator (perceived use) great impact adoption.

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ژورنال

عنوان ژورنال: International journal of online marketing

سال: 2022

ISSN: ['2156-1753', '2156-1745']

DOI: https://doi.org/10.4018/ijom.299394